Bacardi Breezer
Limited Edition
Launching Breezer’s first ever limited edition in China, Bacardi needed packaging designs that would express its brand personality—bold, irrepressible, vibrant and real—and attract the young female market.
Here's the solution: 'Seven Girls' with the kind of attitude that creates the groundbreaking buzz.
Award Winning
Designs
Bacardi Breezer
Summer Edition
Splash 'n' Dash. Go psychedelic!
43 Million online viewship of campaign viral video.
32 Million unique vistors reached.
70,000 interaction on weibo & wechat
260, 000 sets sales achieved.
40,000 sets sold on Single's Day.
Power Park | WWF Collaboration
Keep Jamming! Sustainability Jam 2014
A 3-day intensive workshop, exploring possible actions taken to cut carbon emission. It is then followed by an on-going real-life project agenda after having idea successfully proposed to WWF in China.
